For Immediate Release

Innovative New Yoga and Meditation Blankets from

“If Yoga is from India— why do we tolerate itchy horse saddle blankets made in Mexico?”

Montclair NJ-, the online luxury retailer of tools for an enlightened  life, introduces an innovative new line of 100% organic cotton yoga blankets.

PRITI [Sanskrit for delight] is an online store that produces, curates and sells an eclectic array of necessary, modular products that enhance one’s yoga practice while supporting cotton growers, artisans and communities.  

For Priti Collection, it didn’t seem like too much to ask that a yoga blanket be functional enough to be well made and comfortable, and beautiful enough to keep on a couch, rather than hidden away like a yoga prop. Priti Collection passionately believes that yoga gear, wear and goods can be as enlightened as those who practice yoga strive to be themselves.

Jillian Pransky, an international presenter, the director of Restorative Therapeutic Yoga teacher training for YogaWorks, and a founding Director of Bright Spirit Yoga Trainings, states:

"I love my PRITI Cloud Nine Blanket!  It is beautiful—and just as dynamic. I have used it as a bolster, yoga blanket, meditation seat, and to cozy up on the couch. This unique yoga blanket has endless possibilities."

Two blanket styles have been introduced: Art of Folding Handwoven 100% Cotton Yoga Blankets with proprietary color-coded folding lines and the 100% Organic Cloud Nine Yoga Blanket. In addition, Priti offers decorator-quality wellness products including meditation cushions, eye pillows, yoga tops and fashion accessories.

Unlike inexpensive acrylic horse saddle blankets, Priti Yoga Blankets are made in India to Priti’s demanding specification. Only the finest cotton and azo-free dyes are used for Priti Collection blankets, and are just at home on the couch as they are in the yoga studio.

Priti’s unique “Art of Folding” and “Cloud Nine” blankets can be seen in use on the Priti Collection YouTube channel. Simply search for “Priti Channel”. 

PRITI Collection chosen in 2013 Totally Brain Health top 10 list for brain healthy gifts by Dr Cynthia Green:

All products designed and manufactured by Priti Collection are available direct to the consumer at factory direct pricing exclusively at

Press Contact: Joanna Feldheim: (973) 868-6101




 FOR PRESS : cmyk SWOP jpg images for your immediate use below, retouched and print-ready


Primary Images of Priti Collection Yoga Blankets:




Priti Collection Art of Folding Handwoven 100% Cotton Yoga Blanket:


Priti Collection 100% Organic Cloud Nine Quilted Yoga Blanket:



Priti Collection Home & Fashion Essentials and Wellness Gifts:


Priti Scarlet Crinkle Scarf


Savasana Eye Plillow


Petite Kansa Bowl


Lucent Buddha


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